The Indian market is very important to Meridian. We know there is a huge appetite for high performance audio and design, we are perfectly placed to support this with our new distribution partner, CCIIPL.
Our trip had two key purposes. The first was to meet our incredibly supportive dealer base in India and train them on our new 200 series of products, along with impressing them with a full DSP demo theatre. The second was to support the What Hifi event in Mumbai with two training courses.
The first course was an all-day event that focused on high resolution home theatre design. This course didn’t just focus on audio, our highly knowledgeable team also gave an insight into acoustic design, speaker placement, projection systems and screen materials. The feedback from the packed course was incredible, every attendee left knowing more about cinema design.
The second course was explaining the benefit of high resolution audio, how it can be integrated around the home and why your clients want to have it in their homes. This course was also really well attended and sought to dispel some of the myths surrounding high resolution audio, along with how to get the most out of the content available.
The future for Meridian in India is looking incredibly bright! We are already working with new Meridian dealers on projects and demonstration show rooms, so impressed were they with the CCIIPL demonstration theatre in Mumbai. Our Meridian Design and Specification team are hard at work on the designs already, we look forward to supporting any more of these projects in the future.