Automotive Partner
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Automotive Partner
"Tech companies see the in-car experience in a new way, exploring how sound touches so many aspects of luxury. It isn’t just about adding features - it’s about making the entire in-car experience premium."
John Buchanan, CEO of Meridian Audio
AVATR vehicles are designed for drivers who want the latest technology and features, not just established luxury brands. Their 4 electric models feature cutting-edge technology, intuitive interfaces, and premium materials. Meridian's audio engineering complements this ethos. The 25-speaker system is the most comprehensive setup of all Meridian's automotive partnerships, delivering detailed sound throughout the spacious cabin.
The Meridian system includes headrest speakers in the driver's seat, improving both entertainment quality and the clarity of phone calls and navigation commands. The other speakers are strategically placed throughout the interior to ensure every passenger experiences the same audio quality. Five sound modes let passengers choose their preferred audio style, while Meridian's processing maintains consistent quality no matter where you sit.
AVATR builds vehicles that push boundaries. Meridian creates audio systems that do the same. Both companies understand that innovation means more than just adding features. The collaboration shows how British acoustic expertise enhances next-generation vehicle development. Decades of audio engineering experience now support China's most ambitious electric vehicle projects.
"Our systems provide an audio experience that is authentic, lifelike, and natural - but that’s just the starting point. Sound is a vital part of creating a premium in-car experience."
John Buchanan, CEO of Meridian Audio.
AVATR 12
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AVATR 11
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AVATR 07
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AVATR 06
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Our work with AVATR goes beyond product design. Together, we create unique experiences that bring the partnership to life, from launch events to special moments that celebrate the sound of AVATR.
AVATR has delivered twelve vehicles to Meridian Audio’s team in China, giving Meridian a fleet to use for ongoing testing and development.
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Meridian Partners with AVATR for "Unbounded World" AVATR 06 launch, Meridian demonstrated its bespoke in-car audio system alongside home audio products at the Lijia Smart Venue, Chongqing, China.
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Revealed at Capella Singapore, the AVATR 11 features a Meridian high-end sound system delivering 2,016 watts of British engineering. Meridian’s proprietary technologies adapt sound to the SUV's movement, environment, and layout.
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Meridian has announced its latest collaboration with AVATR, delivering a bespoke sound system in the luxury AVATR 06. The AVATR 06 is the fourth model in the partnership to feature Meridian’s world-class in-car audio.
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Meridian Audio has been chosen to supply the in-car audio system for the recently launched AVATR 07 luxury SUV. The Meridian Sound System was selected by the electrical vehicle manufacturer to assist them in creating a luxurious atmosphere.
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